Low "ptr" IC Ads preventing other IC Ads from being served

I noticed whenever an available Inline Content Ad with low ptr (0.01) triggers the “pacing delivery” mechanism it prevents other available IC Ads from being served, even if they have high ptr (close to 1).

It seems weird since the ‘pacing delivery’ should be only applied to specific campaigns, right?

My question is: Is it an expected behaviour? Or some kind of bug?

I see other users are also intrigued about not seeing ads lately… perhaps that’s the cause.

@tmancey @steeven @Mattches

2 Likes

I think because ads are scarce. Today i have no sponsored image, and received only… 5 ads; I normally have more than 25 ads and always have a sponsored image. Hopefully things will get better.