[MODERATOR NOTE: This is not true. The value of house campaigns were reduced. House campaigns are campaigns run by Brave itself. The team did not say anything about advertisers reducing payouts because their ads were not profitable. Brand campaigns continue to work out to 70% of the cost per impression, and this is typically higher than 0.01 BAT per ad.]
I was on a call with devs and they concluded that the advertisers are reducing the payouts as they are not making profits from the ads (they aren’t getting signups, investments etc.). That can be a deal breaker for most of the Brave users as most people come for rewards. This can lead to people switching back to other lite/stable browsers. Though they won’t be getting ANY rewards from those, most people will stop using Brave saying they make false claims. Personally I understand how the ads work and that we get 70% and they get 30%, but most news user that come for ads won’t. People who are advised to switch from chrome don’t get any of the great features such as auto ad and trackers blocking, tor mode etc. They just come for money and they aren’t getting that lately. This will lead many users to switch back to their comfort zone i.e. Chrome, Edge etc. I personally know some people who already switched back which is kind of sad.
Edit- I know why Brave is good and mentioned that clearly. I am going to highlight it as well. This thread is to discuss how ads can lead to the downfall of brave. Please don’t reply stating why you use brave. The point I am trying to make gets completely overshadowed. The point is that most “NON-TECHY” people don’t care about blocking pop ups and all, they just switch to brave to make money.
Edit-2 I said what they told me