Srsly, these complaints remember me of youtubers crying.
This happens with any media that rewards ads. In almost a decade ago, Google was promoting youtubers, there was few content and most youtubers were content creation hobbyists who hated banners and didn’t want banners on their videos. Google was paying handsome money for banners and a ton of ppl became youtubers, content grew and money melted, they are crying even today.
Same thing happened with Twitch, Mixer (don’t RIP), cos.tv, etc. When it grows or when advertisers flee, money goes away.
If u had come to Brave expecting any relevant money from ads, u were dreaming. Rewards is just a little incentive, so that users consent to viewing ads. You won’t pay ur bills by watching ads all day while browsing.
The real value of Brave is the built-in ads block and privacy features. Yes, most of it we can get from extensions, but Brave brings these features built-in while other browsers don’t. And Brave’s ads are ethical, as they respect our privacy.
And what did many web designers did? They got features broken, content unavailable, and all sorts of issues, when js wasn’t run. Most of them added ads directly from HTML+CSS, in front of the content, and only js was able to remove them.
Face it, every time we find a new way of blocking ads, advertisers will find a new way of harassing us and forcing us to stop blocking. They just earn tons of money and are willing to spend it all harassing us if needed, just to force us to get back into looking at their ads. They’re gonna do it, instead of just giving up and closing business.
Brave brings a solution for that, as it lets ads flow, but now under their rules, and also sending some (most) of the income to us to make incentive. It’s by far the best solution!
As @eljuno said, 70% of the revenue comes to us. It’s still a matter of how many advertisers promote their ads on Brave, how much they pay, and how disputed our customer profile is. If fewer advertisers are using Brave, or if they are placing fewer ads, or if they are aiming at fewer users, then we earn less. Brave isn’t taking our money! As Youtuber networks weren’t years ago.
To finish it, now remember that we’re talking about BAT. It’s a token, inside ETH Network. Cryptocurrency is still scarcely used and very complex for most ppl. Most advertisers aren’t willing to register on some CEX, send money to them, trade it for ETH, then trade ETH for BAT, then pay for ads. Even if Brave team offers to do it for them and just accept normal money, few browser users are willing either to learn how to handle BAT. So, if the userbase is small, even fewer advertisers will be interested.