What activity constitutes an ad being 'Viewed' and therefore rewarded

Greeting to all who view this post,

I have read the FAQ on this but the answer provided does not answer the question, nor could I find a satisfactory answer elsewhere in the forum, so hopefully an answer can be provided to this question. [Thanks in advance to responders]

Because I haven’t received any rewards for April (I will raise a support ticket for that), I looked at my 30-day Ads History. Ads are classified as either ‘Clicked’ or ‘Viewed’.

I understand I am not paid for ads merely ‘Clicked’ but I tend to spend time on each ad to see what is about and what I might learn, such as clicking on other parts within whatever website the ad takes me to, so I expect to see more ads considered as ‘Viewed’ than are currently showing.

So, assuming only ‘Viewed’ ads get rewarded, what activity makes an ad ‘Viewed’? Is it time spent on the website I am taken to, is it investigating the website I am taken to, or something else???
Much love from Southampton, UK.

What Operating System and Brave version are you using (Menu --> About Brave)?
Windows 10 v22H2 — Brave v1.51.118
Is your Brave Rewards Profile currently verified? (yes/no)

What date did you connect a your Brave Rewards Profile?
Over 12ms ago

Have you been able to successfully receive payments in the past?

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Are you in a supported region (see here for list of supported regions)?
Yes - UK

Does your device pass the SafteyNet check (Android only)?

Have you manually turned off Auto-contribute on all of your devices?

It means appeared on your device. For example, let’s say we’re talking about a Push Notification. If you have notifications blocked, it won’t be viewed. However, notification appears on your device = viewed, even if you don’t pay a whole lot of attention to it.

It doesn’t matter which form of ad, it just means that you’ve allowed it to be displayed on your device. No interaction necessary. Though what Brave is doing is recording what type of interaction a User has with ads and reports that to the advertiser. So they know what percentage of people are clicking and overall engagement. (just nothing about each User, they just no cumulative stats)

Hi Saoiray

Thank you for the reply. I have two follow up questions.

For context, I only use Brave on my laptop. I receive notifications in a small rectangular pop-up window in the bottom right of my screen. I always click on the notification which then brings me to the advertisers website.

Just so I understand the mechanism:

  1. Just by seeing the notification pop-up means I have ‘Viewed’ it?
    Even if i Ignore it, or close it?

  2. I get rewarded only when I have ‘Clicked’ the notification and been taken to the advertisers website?


Correct. Just having the notification be shown is enough to have “viewed” it. Again, this means making sure you aren’t blocking the notification or ad from appearing on your device. You can change notification settings where the notification appears in your Notification Center but does NOT appear in a notification bubble. I did this because I got annoyed with the notifications popping up and distracting me.

For example, my notification settings for Brave on my Windows 11 Pro is as follows:

What this does is allow the ad notifications to show, but it doesn’t annoy me with sounds and I don’t have to see the floating notification banner which can be a distraction when I’m doing things. What will happen is I’ll see a number appear on the bottom right of Windows. I can click on that to see what the notifications/ads had been. Or, if I want, I can just completely ignore it and never interact. Either way, the notification would be served and I earn BAT. That said, I do suggest checking which ads are delivered as you get occasional surveys and you never do know if you’ll have an ad there you may like.

Wrong. You never get paid or rewarded for clicking on an ad. Brave asks that you only click on ads you are interested in. This is because Brave will have a report to advertisers which show how many users saw ads and how many clicked. Ideally those who clicked are only those who were truly interested and wanted to learn more. They don’t want people clicking because of earning, therefore they offer no payment or incentive for clicking on ads.

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Hi Saoriay,

Many thanks for answering those two questions, and so swiftly too. I understand the reward system much better now.

Thanks also for the tip about the notification bubble. I agree, it can be annoying/distracting.

Best Wishes


You never get paid or rewarded for clicking on an ad.

So, by clicking on every ad, does it stop the payment I would have gotten from simply viewing them without clicking?

No, if you click on an add you had to “view” it first and it is the “view” that triggers the payment of BAT. You will still be paid/rewarded for clicking ads.

“Clicked” just takes you to the website of the advertiser and if you are doing this because you are interested in the ad, then that is valuable feedback that Brave provides to the advertisers.
If you click the ad only because you think you are earning BAT by doing so, then that confuses the advertiser and is unnecessary to earn BAT.

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Thank you, I appreciate the clarification. Now I’m getting a secondary notice when I click on ads I am actually interested in telling me I don’t need to click on ads, so how can I turn off the extra notification?

I appreciated the info, but didn’t find it useful.

Either you click the link and it opens,
or you have to click the link to close it,
or you get a notification lingering until it disappears or it is interacted with.

Clicking open or close is still a required action.

I also don’t see how a notification has any value as an ad, don’t advertisers feel the same way? It does NOT constitute a view when you can blindly close them.
Some Brave surveys quiz the information presented.
Do you get paid more for doing a lengthy survey, or just the same for closing it?

Shouldn’t engagement offer more?

You’re not required to do either. Like you stated earlier, you can choose to ignore it if you want.

It’s something people opt into and has a chance to be seen. Much like how billboards aren’t guaranteed people will read them, ads in the newspaper don’t mean you’ll see it, etc. Even ads on websites are blocked with adblockers or simply have people close them without paying any attention. Heck, you receive lots of junk mail on a regular, don’t you? I just had to toss out some flyers and all that had coupons to local businesses. I couldn’t tell you what they were because it went straight to the trash, but I also don’t have a way to stop the post office from delivering the junk.

So it works the same way. The goal with advertisements are to place them in as many places as possible and hope that it brings in some business. While the vast majority will ignore your ad, it does bring in business.

Ads in general are said to be ignored by at least 82% of all who see them. And in terms of internet ads, the “click through rate” is as low as 0.6%. Brave has yielded much higher results than this.

Yes, it does. It means the ad was delivered. It doesn’t mean you’ve successfully read all the fine details or wanted to shop at that place. The focus here is that the ad was presented and beyond that, it goes to statistics. Like I said earlier, the majority of people won’t pay any mind to an ad.

No, because engagement doesn’t mean you’ll spend your money on that service or product. Paying you to engage with it just means you’re clicking to earn money, not that you’re interested in the product or even paying much attention to it.

And yes, Brave could do stuff like Swagbucks and all where they show ads and then ask you questions about them, but this is a different business model that respects time and privacy.

As answered before, you only get paid for allowing the ad to display. If you choose to participate in the survey, then that’s your choice. That said, there are times they will offer you opportunities to provide a paid opportunity. Such as the recent Search survey gave me an option of entering my information for them to contact me if I’d be willing to discuss things in greater depth, at which point they would pay me for that.

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Thanks for the explanations.

That does clear up some confusion for me.

It also says, “free money” and offers full permission to completely ignore ads while still “EARNING” the reward :roll_eyes:

The analogy of billboards and fliers is flawed:

  • no one is EVER paying you to look at them, while still paying the same amount to send them out.
    “mass marketing” vs “targeted advertising”

All that money spent on their ad, website design…
Studies say all we see is a gray square with a “Close” button on it.

I’m glad this guide and the notifications came out. Brave claimed to be saving my time, but instead has been wasting a significant amount of it!

Not quite sure what the issue you’re having here is.

Nobody is claiming “free money” — the cost of being paid is your attention. That’s the whole point. Ads on nearly every other platform take that currency (attention) and give you nothing in return, whereas Brave does.

Not sure what studies you’re referring to — but here is some of our data on the engagement and click-through rates for brands/companies using our ads system:

(I will try to find a more recent study for reference)

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Thanks for the link and reply.
To be clear, I’m not having an issue, just clearing up Brave’s confusion.

When people thought they had to click the notification, I’m sure the click through rate was higher than after the campaign to let users know they don’t need to click through anymore to receive BAT.

I personally opened the same ad over and over as it repeatedly came up on Brave because it seemed like we needed to open ads to get credit. Why would anyone re-open the same ad after learning about it the first time when they get the same BAT for closing the notification popup?

So that click-through rate has to drop.

As far as studies, it came out several years back that people don’t read EULA’s, or any of the words inside of windows with close boxes; things that are routine. They just routinely do what’s needed to move on.

My initial point was I still felt I needed to click one way or the other, and still do. (not to mention surveys quizzing users about the content they saw in Brave ads, implying users are being tested for awareness-also to which I assume the vendor wants feedback on their ad success through Brave.)

Do you know if the timing of ads is based on when the last ad was first displayed or when the last ad was closed? If I wanted to maximize ads/hr, I’d assume I need to close the ad faster so that a new ad can be offered.

It was never the case that you had to click them and we’ve always informed our users that simply viewing the add as a notification was enough.

Ads will be served when they are served regardless of whether or not you’ve closed the previous one.

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