Your payout is based on your participation. The ads you view have a value (e.g. 0.01 or 0.005 BAT per impression). If the ad impression is valued at 0.01 BAT, that is 70% of the ad-value. The other 30% is roughly 0.0043 BAT, and goes to Brave.
Let’s assume 0.01 BAT is the reward for an ad impression. That would suggest a total value of 0.0143 BAT per impression. One thousand impressions would be about 14.29 BAT. The USD value of this amount is a different topic entirely, given volatility of markets.
CoinMarketCap shows the current 7-day high of BAT being about $1.36 USD, with a current low of about $1.05. That would mean the impression value of 0.01 BAT fluctuated between $0.01 and $0.0136.
But not all ads are worth 0.01 BAT per impression; many are 0.0025 or 0.005 BAT per impression. For a 0.005 BAT impression, that implies a CPM of about 7.14 BAT (ranging between $7.50 and $9.71 according to the 7-day high/low). An ad-impression coming in under $0.01 USD is entirely reasonable.
Volatility will always play a part in these discussions. If BAT is up (relative to USD), all is well. If BAT starts to dip (as is happening with the markets in general lately), then angst tends to set in. But rest assured, you (specifically, you) are getting 70% of the revenue for your attention and participation. What that means in terms of USD varies.
| User’s 70% | Total Value | CPM in BAT | CPM in USD ($1.05 to $1.36) |
|---|---|---|---|
0.0100 BAT |
0.014286 BAT |
14.280 BAT |
$15.00 to $19.42 |
0.0050 BAT |
0.007143 BAT |
07.143 BAT |
$7.50 to $9.71 |
0.0025 BAT |
0.003571 BAT |
03.570 BAT |
$3.75 to $4.86 |
I’m working on a catalog-viewer which will help you determine potential earnings for various creatives and campaigns in your region. While it’s not yet fully-polished, you can see the work-in-progress at https://sampson.codes/brave/ads/my_region/v2/. You’ll be able to calculate the daily-spend per user of each campaign. For example, campaign 8721e747 from advertiser d24afe64 has a value of 0.005 BAT per impression, with a daily cap of 10 impressions. That means your potential earnings are 0.05 BAT per day (or $0.05 to $0.068 based on the USD value of BAT over the past 7 days), from that campaign alone.