1. Executive Summary
This discussion is designed to spark a conversation about strategies to improve tokenomics, increase the usage and velocity of BAT, and explore potential collaborations or innovations that could strengthen the overall ecosystem. The aim is to gather feedback and high-level ideas that can help shape a comprehensive plan to ensure BAT remains a vital and growing force in the digital advertising landscape.
2. Introduction
Basic Attention Token (BAT) has been a pioneering force in the digital advertising space, offering a privacy-focused, decentralized solution that compensates users for their attention. Despite its early success, concerns have emerged regarding the stagnation in token usage and velocity, which are critical for the ecosystem’s long-term sustainability and growth.
This discussion invites the BAT community to brainstorm and explore potential solutions, from enhancements within the BAT ecosystem to new partnerships or integrations that could reignite interest and adoption of the token.
3. Objectives of Enhancing BAT Tokenomics
- Increase Usage: Identify new use cases and partnerships that can drive more transactions and interactions using BAT.
- Boost Velocity: Explore mechanisms that encourage faster circulation of BAT within the ecosystem, increasing its utility and value.
- Circulating Supply: Investigate deflationary mechanisms that could positively impact BAT’s value and sustainability.
- Optimize Tokenomics: Review and refine BAT’s tokenomics to better align with current market conditions and future growth prospects.
- Foster Innovation: Encourage the development of new products and services that leverage BAT, expanding its reach and impact.
- Education: Address the current gap where users may receive BAT rewards but have limited knowledge or opportunities to utilize them effectively.
4. Potential Benefits of Enhanced Tokenomics
- Higher Engagement: Creating more opportunities for users to spend and earn BAT can make the ecosystem more dynamic and engaging.
- Increased Value: A higher velocity of BAT can lead to increased demand, potentially driving up the token’s value.
- Broader Adoption: New use cases and partnerships can introduce BAT to a wider audience, expanding its market presence.
- Sustainable Growth: Optimized tokenomics can ensure that BAT continues to grow and evolve in a sustainable manner, benefiting all stakeholders.
5. Proposed Strategy
- Community Brainstorming: Initiate discussions and surveys to gather ideas from the community about potential improvements and new use cases for BAT.
- Tokenomics Review: Conduct a comprehensive review of BAT’s current tokenomics, identifying areas for optimization.
- Strategic Partnerships: Explore partnerships with platforms and projects that align with BAT’s mission and can help increase usage and velocity.
- Further Integrations: Enhance the integration of BAT into the Brave browser and related offerings to boost utility and user engagement.
- Development Incentives: Introduce incentives for developers to create new applications or services that utilize BAT, fostering innovation within the ecosystem. Successful initiatives like “Build on Base” could serve as a model.
6. Conclusion
Enhancing the tokenomics, usage, and velocity of BAT is crucial for the long-term success of the ecosystem. By engaging the community in this process and exploring innovative solutions, we can unlock new potentials for BAT and ensure it continues to lead in the blockchain-based digital advertising space.
7. Call to Action
This discussion is intended to encourage the Brave team and BAT community to actively discuss, research, and propose a plan that enhances BAT’s tokenomics and fosters ecosystem growth.
