What’s wrong: The publishers’ page https://publishers.basicattentiontoken.org/ asks the visitor to provide an email address without providing any concrete information about how BAT works. I think this discourages cautious content creators.
Suggestion: Provide two buttons on the landing page.
- “Tell me more” button leads to a description of how BAT works, why it is safe, and what information will be required for verification.
- “I know about BAT already. I want to register” button leads to a list of the information that will be required for verification, and an “I am ready” button leading to Enter Email Address.