Proposition on how Brave would implement its ‘Ethical Ad Ecosystem’ (EAE):
I feel the Brave community should collectively handle ethical advertizing as a community.
This gives a strong notion of a open-source power to the people community model, a sharp contrast to google. With each group of people playing a different role. All roles will have subhiearchies and subroles assigned within them.
Bad Ads = Invasive tracking and or malicious ads/malvertizing.
Basically it would move up quickly through the hiearchy via special communication channels.
Main Channel: Community Members>Trusted Community Members>Staff
Community > Report bad Ads> Staff
Community> Security vulnerabilities>Devs
Community (Trusted Community Members and Regular Community Members)
The more useful customizable privacy options with explainations, the better the browser.
Develop In-App reporting feature. Especially a Report bad website/ads function.
Brave Staff : implements and enforces an ultra-strict no tracking or logging ad-policy that all advertizers must adhere to. This policy must put Brave’s mission of privacy first. (sugguested: Ads’ code must be 100% open source).
Verifies that said ads are safe and dont track. (VirusTotal, verifying their code)
Just like Brave’s developers, Brave staffs’ #1 dedication is to its community of users.
Privacy and Security are equally vitally important and go hand-in hand. Also, in the case of a merger/subsidization/acquisition they would have to comply with these policies or the deal is off. Will verify audited code.
Trusted Community Members Ultimately a browser and ethical ads system is only as good as the community backing it. I envision this role eventually encompassing the majority of the Brave’s community. The very numerous and powerful middle-class of the Brave community. With power comes responsibility. Members of the community who have earned the communitys’ trust and respect due to their contributions to the overall community. They will have the main responsibility of auditing the code, weeding out bad ads/bad actors (especially trusted advertisers that turn out to be bad) to the staff, who will investigate and take swift action.
Have an easy report button for websites along with other ways of contact.
Will initially reach out to reported sites. They could also look for bad actors ie catching trusted partners breaking this strict no tracking/logging policy.
Users will decide which sites they want to support by having the option to toggle ads on and off on every website on the ethical ads ecosystem network. Choice remains with the end user.
Advertisers : Fully demonstrate to the appropriate Brave staff that their code and ads meet all guidelines. Ads cannot be invasive or use third party code like Google doubleclick. No invasive and or malicious ads. No tracking/Logging ads, period.
Leave it up to the users of which sites they want to support via enabling ethical ads.
Have a special code of conduct regarding civil communication between community members, Brave staff and advertisers (CodeFund, bootstrapcdn, jsbin) that enforces mutual respect, honesty and accountability.
Strict punishments will result for anyone of any role who betrayes the Brave community. Ie; becomes a bad actor, falsely reporting due to personal vendetta, etc.
Tell me your thoughts on this