Let’s say I have an email list, all of whom are brave browser users. And I nurture the list while periodically dropping affiliate links in the emails. Will my link not be attributed to the sales because of brave browser’s ad blocking and anti-cookie tracking features?
Just trying to understand. I’m not that tech savvy.
@JibSLDX I’ll skip a long explanation and just go with a vague answer, which is that affiliate links don’t use ads or cookie tracking. And Brave overall has no impact on those.
Hey I was watching this video the day before and it says that cookies are the basis for all of affiliate marketing. Is there someone in the brave team I can email about this? I spoke with Andy from the Ad buying team and he mentioned some sort of workaround they have when it comes to affiliate marketing.
@JibSLDX, affiliate marketing can be complex, and there are various methods beyond just using cookies. Some affiliate programs don’t use cookies at all.
If your affiliate marketing involves tracking users across websites, Brave will block this. However, simple affiliate marketing, where users click on a link to a product and you earn a commission, is generally allowed (based on my latest information). The key difference is in the type of information collected and the purpose.
For more details, you can refer to this discussion:
Additionally, keep in mind that Safari and Firefox have been blocking third-party cookies for a while, and Chrome is also moving towards blocking them: https://developers.google.com/privacy-sandbox/3pcd
If your strategy relies on third-party cookies, it might be a good idea to consider alternative methods.
On a side note, I am going to tag in @fanboynz and @mattches as I’ll hope they may be able to make any corrections or clarification on what I’m saying.