What is the use of giving to websites?

I understand how to use the BAT/Rewards but I don’t understand the purpose of giving to a website of one’s choice.
How does the internet/websites/users benefit from this model?

(Most) website/channels who provides content for free depends on ads for their revenue. Since Brave block ads by default, Brave provide another way for Brave users to say “thank you” for their content/s.

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