Hey all! It’s been announced on Reddit and I wanted to make sure to make a topic here for everyone to know. Self Serve Ads are here! The official notice is at https://brave.com/self-serve-ads/
Let me make some points to reduce confusion.
Self Serve refers to advertisers being able to create and buy ads directly.
The benefit of this is it is allowing smaller businesses and ad campaigns to be done. The amount of ads necessary is reduced.
This is a big deal as it should hopefully increase the amount of ads we all see. It’s also going to be beneficial for any of you who might be Creators and looking to get more people to your content.
It was said in Community Call today that it’s starting off with English only. More languages will be added in the future, but it’s restricted for now.
What this means is most likely English speaking countries will see more of an increase than others. This is only going to be because languages like Spanish, German, Portuguese, etc will not be available for advertisers. And, let’s face it, advertisers usually are going to want to place advertisements in the language native to the countries they are available.
If all goes well, the claim is we should be seeing an increase in the number of ads seen. When I asked Luke about pricing and if we’re going to see a drop in how much we earn, the answer was no. He said if nothing else, he believes how much we get from ads in self serve will be a bit higher than we have been getting.
All of that said, this is all new and we’ll have to watch where it goes. If it starts having the impact that Luke and others from Brave have said, we should start seeing an increase in ads and our monthly BAT earnings.