Micropayments question

The whitepaper indicates that the micropayment system already exists as it is how ad earnings are disbursed.

My question is: Will we (publishers) be able to disburse BAT to people as well? I know we will be able to “charge” for premium content. I am asking about the opposite…

For example: A multi-author blog that splits its tips/Autocontributions with the authors and amounts are based on (internal) code from my site.

I can do this with FaucetHub but mexicantarget didnt get back to me about adding BAT. And besides, it would be better if it were a browser/publisher tool instead of a 3rd party.