Is the amount of BAT received per ad a fixed number or is it relative to the market?

Is the amount of BAT that we receive per ad based on a fixed number of BAT (e.g. ALWAYS .01 BAT per ad) or is it based on the dollar amount that BAT is sitting at during the showing of the ad (e.g. always $0.0075 per ad)?

These numbers are just for example, I do not need the correct numbers but rather the correct idea.

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