Hi @nellaiseemai! That’s an excellent question! Thanks for reaching out. I pulled in one of our ad/security experts (@luke.mulks) and we’ve written an extensive explanation about what makes Brave’s built-in features superior to other browsers with similar ad-ons/extensions:
uBlock Origin is a great ad blocking extension, and aggressively blocks ads and tracking for first and third party ads. Users typically install additional extensions as well, such as PrivacyBadger, HTTPS Everywhere, and others, in addition to uBlock Origin.
AdBlock Plus does allows ads and tracking by default, that fit within the scope of Eyeo’s Acceptable Ads. This includes Google Analytics, AdSense, Taboola and other third party advertisers. Users can disable Acceptable Ads in AdBlock Plus, but it requires that they opt-out after installing the extension.
All of the extensions above require updates, maintenance checks, and carry additional risks of the user installing a fake version of the extension from the extension store. In comparison, Brave does not block first party ads, but blocks 3rd party ads/tracking, and is an all-in-one comprehensive solution with security and privacy by design. When a user updates Brave, the entire package is updated for the user.
Brave offers users:
Default 3rd party fingerprinting protection, with more aggressive fingerprinting protection modes available at the site and global setting level.
- The ability to block scripts from the shield menu.
- Upgrades all connections to HTTPS whenever possible, by default.
- Additional features like strict site isolation, and does not phone home to Google, or use Google Analytics.
Truly private browsing, with Tor connections over private tabs.
- Notifies the user and asks for permission when certain behaviors are invoked automatically that are known vectors for attack, such as full screen playback.
- Protection against abusive coin mining scripts, by default, protecting the hardware for the user, and avoiding performance hits from bad actors that attempt to mine cryptocurrency in the background (Brave was also the first browser to offer this protection).
Above all else, Brave is the browser that protects privacy by requiring authentic user consent for sharing or sending data to the cloud. A user can choose to disable all protection and share all the data they choose with all third parties willing to take it, when the user chooses to do so.
With other browsers, users privacy is invaded upon install, and the user can either add and maintain extensions to protect their privacy and hope that the browser itself is not transmitting data to the cloud without their knowledge or consent. Extensions help, but there are levels that extensions cannot fully cover in the way that Brave does by default.
I hope this helps