Please note that Brave is NOT intentionally paying for this or behind this intrusive ad behavior. This is the situation: There are mobile apps that use Google’s AdMob SDK (Google’s standard mobile app ads platform) and are abusing/exploiting the SDK to display intrusive ads on Android phones like yours. This means you have another app installed on your phone that is delivering the intrusive ads (see other posts in this thread where users have been able to track down the offending apps).
Brave has ad campaigns with Google (not a sketchy company), and so ads for Brave can sometimes be delivered in the course of these exploits.
Please see this explanation of the situation from Luke Mulks, Senior Ad Tech @ Brave:
For some background, there is an issue with Google’s admob SDK that calls ads into apps on android.
The following are the mix of actions we are taking from our end:
Reduce the amount of spend we put into this marketing channel (which we are doing, significantly).
Block the apps from being eligible to deliver ads to that are problematic (investigation in progress)
Block the locations that the ads are eligible to deliver to on a case by case basis as users report the issue, until Google determines the list of apps that are causing the problem. (handling per report - so if you experience the issue and are reading this, please reply here with city/state and app you are observing the issue from and we’ll apply this treatment)
The 3 actions above help prevent Brave ads from displaying, but doesn’t resolve the issue fully as it is an issue tied to the apps and android OS. Google is going to be releasing an update to their software for Android in August that should automatically detect this behavior and block ads from being called to apps that are flagged as violating policy.
It is an ugly issue, and we’re working quickly to limit the negative impact in the short term, while Google investigates and takes the proper steps from their end.
I just want to be extremely clear that this behavior is not something we’re intentionally paying for, and that we have significantly decreased marketing spend in this area as a result until there’s high confidence that the issue is resolved. It sucks that this is happening, and is not what we aim for.
I want to further echo that this type of playback behavior is not a good look, and is something we’re investigating as a priority to limit as much as possible, even if it means we end up fewer new users from this marketing channel in the short term.
Discovering the problematic apps that are violating the policy is the hard part, until the software update from Google in August that I mentioned above.
Again, seriously appreciate all of your feedback as this gets worked through. We’re incredibly lucky to have such stellar members active in our community here.