I’m Director of Sales here at Brave. Happy to answer your questions.
how could I register and publish my ads? Whether I need an agency or middleman?
We have a campaign order form along with a category order form that clients can use to submit their information to run ads. We work directly with brands or with agencies to run ads. If you’re interested, feel free to send me an email: firstname.lastname@example.org.
what’s the cost to publish an ad?
Really, the spend depends on what the overall goals for the campaign. But for a normal campaign that is looking for click-through rate, registrations, or email capture, the minimum is $2,500.
Do I need to buy BAT and deposit as a fund?
Campaigns are invoiced at the end of the month, and we accept either USD or BAT for campaign payment.
how do I pay users or other parties?
Advertisers do not pay users directly. 70% of the ad spend for the campaign is distributed to the users through Brave Rewards on the browser.
5, what is Basic Attention Metrics (BAM) and how does it works in practice?
When a user views an ad, they are awarded BAT. The amount of BAT is determined by the browser. Users need only view the ad to be rewarded; they do not need to click on the ad. Our platform works a bit differently than others. We use a blind token model to report ad events anonymously to our servers, protecting our users’ privacy. Our ad catalog is periodically sent to all devices and contextual targeting is done using categories chosen by the client as well as the browser itself. We can measure, click-through rate, 10s visit rate, dismiss rate, and, more recently, conversions (based on a URL designated by the advertiser). These metrics are all anonymous.
6, what kind of data about end-user could I get specifically? Will Brave colletct these data for me?
We do not collect any data on our user base. Any data we have is self-reported. We can provide the metrics described above, but nothing about individual users. We can, for example, distribute a survey through our push notification ad unit. That would provide you with data based on user-consent.
Feel free to reach out to me directly if you have any other questions or concerns.