Future of Brave's Ads


New to this browser and fairly new to forums. I attempted to post my first topic in a more suitable category, but many of them were locked. Hopefully I’m not intruding by leaving it as Uncategorized. I’m sure after some time I will understand your forum setup better. So first, my apologies if I’m out of turn here. Lastly, I’m no prominent person in the world except to my 12 year old Newfoundland/Lab Mix, Lily. So no claims of expertise, just logical and rational thinking.

I want to start by saying I discovered this through recent research and my eager attraction to providing myself a bit more web security. I wouldn’t have installed it or created a community account if I didn’t love it so far. So, thanks to those working diligently and to the person to foster the idea of this platform.

I love the idea behind all of this to include majority of the future endeavors, but it would be remiss of me to not ask an important question to those that can answer it.

With the concept of ads for Brave in the future I’m a bit nervous to cling to the platform and here is why…

I love the idea of your current ad-blocking features, of course, that is partly why I’m here. I’m also a fan of the idea of having them for “opt in”, however, after reading up a bit on what will really occur I’m not sure that about this (searched through brave and duckduckgo).

According to Gregg Keizer of Computerworld (https://www.computerworld.com/article/3292619/the-brave-browser-basics-what-it-does-how-it-differs-from-rivals.html)
“…replace those ads with its own advertisement, which will not be individually targeted but instead aimed at an anonymous aggregate of the browser’s user base.”

Now first a couple of things to address, they could be very biased and lean one way or the other and I’ve taken that into consideration, and have also read other articles claiming similar points.

So what is my concern/question? Although I do understand this approach by Brave, I have to say it seems “Googlish”, and please don’t be offended by that, let me explain.

The basic explanation is that it is still an aggregate of a group mentality. So if the majority feels that a John Doe political candidates ads are the most for the user base then that is what everyone will see. It is the same thing as google in a sense. Yes, they manipulate the search results and ads to favor sides or tell you what you want to hear, but allowing a group mentality will inadvertently do the same thing.

I personally don’t want to see ads about women’s products, just because your user based “might” be mostly women…See what I mean in a less intrusive way?

So in closing, I know there is an “opt in” feature being touted. I just ask can I just NOT opt in and still use Brave as usual or will limitations be implemented.
Lastly, because of my interest in the concept, where BAT’s are utilized and contributed; I think that is a phenomenal idea. Businesses thrive off of competition, some popularity, but mostly product quality and customer support. I would love to be apart of that for companies and products that deserve it, but NOT at the cost of getting a user based aggregated targeted ad. So what gives?

I know this is long, but I hope I get some cordial answers. I mean no harm, just true answers and concerns with regard to the great future Brave has with this platform. I’m still learning a bit, so take it easy on me in the comments. Ha.

Thanks for the time if you read this, and thanks in advance for any replies.

Hello Neptune, It is an exciting point and honestly, I believe that it won’t be fully anonymous in the long term. People will voluntarily tell things about themselves for advertisers. Thus advertisers can pay more for the impression and thus the user will earn more. There are many roadblocks e.g. how do you prevent the user from telling misleading information about him/herself just for the sake of being more attractive target group, but in general, I see that incentives are aligned with the user’s interest and this gives me peaceful sleep.

That is agreeable, it seems everyone is well intentioned. I’m trying to eliminate being swayed one way or another. I appreciate free and independent research, so that people can come to their own conclusions with the information provided to them on such a platform.

If there is no limitations to continuing use in exchange for NOT opting in, that is likely the route I’ll go, but the potential to do good by companies that deserve it is so attractive, however, I can still do this without being “opt’d in”.

I’ll stop the babbling now. Thanks for your reply.

Brave doesn’t replace ads on sites. You’re shown individual ads as system push notifications. Those ads are targeted specifically to you based on your browsing activity. But they’re targeted locally on your device — none of that info ever leaves your browser.

Brave’s ads are opt in. If you don’t enable Brave Rewards, you’ll never see one. And you can turn off ads at any time, and keep using Reward without ads, if you want. If ads aren’t for you, that’s fine. Just enjoy a better browser which respects your choices and protects your privacy.


Love it @toml . Thanks for that great reply. I will totally opt in if that is the case then. Specifically targeted to me and not a majority is perfect. I love supporting good companies.

Thanks again, I love the response time of this community forum also.

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Isn’t the source of the ad is not from outside of my browser? How does Brave fetches the ad from outside which is specifically targeted for me?

Just out of curiosity. Brave ads are not yet enabled in my region.

@nayabsd from https://brave.com/brave-ads-launch/

" Brave pushes ad catalogs (one per region and natural language) to available devices on a recurring basis. "

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Like @eljuno says: your browser downloads a catalog of all ads available in your region, and then locally picks which ones to show you. This catalog download happens roughly once a day.

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No problem. I have a broadband connection. :wink:

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