A couple updates ago they put restrictions on Sponsored Images (SI). They only appear once every 15 minutes on NTP. They did this because people were abusing it. You’re likely just seeing the descrease from this change.
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I just checked out https://sampson.codes/brave/ads/my_region/ and can see in my region, there are only 2 SI campaigns going on, both of which belong to Brave (One for Wallet and other for Talk). They have view limits of 20 times. All others are primarily Push Notifications, with a couple being Brave News Ads (which appear as IC on that side).
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