Yeah all of a sudden this month, the Brave homepage stopped displaying a Gemini tab for me to click on, and it doesn’t seem to have been adding any BAT past like .53 all month, and i should have A LOT this month?? Please help Clarify,
Thank You
Well, other issue is our regions get broken down. For example, some ads will be for England will only be for those around London. Others might be targeting Manchester. The list goes on. So of those 44, maybe only 10-20 would be in your specific location and the others are targeting locations in your country but farther away.
I’m not sure how well they do with showing those Regions in each. But to give you an example:
According to that, there are 22 campaigns. But if I look at at Transparency, it says there are 59 campaigns!
I’m in Florida. They do list the USA states separately, but that’s not the answer either. As otherwise we’d think I only have 3 campaigns!
So as confusing as this might be, it means there are 59 campaigns in the USA. Of those, only 22 are inclusive of Florida.
Some will target the entire country:
Others narrow down to only part:
And, quite frankly, I don’t even know why some of the campaigns show up for my region. Because this one you see below DOES NOT include Florida. So it means I wouldn’t be able to see that ad.
Then the big kicker to all of that is people forget to also look at OS that those ads can be shown. Such as:
Android ONLY:
Linux, Mac, and Windows ONLY:
So as a person goes through, you realize that even those “22” campaigns in my region, many of those will exclude because of the part of the region they are targeting and/or because of the OS.
It can be a headache looking to say, wait a minute. 59 turned into 22? And 22 then turned into only 10 campaigns. (I just checked, only 10 that target Windows and don’t exclude Florida).
Of those 10 campaigns, it then gets broken down further.
Sponsored Images (NTP ads)
- Only ONE campaign is for Sponsored Images. It’s Brave:
Inline Content (Brave News)
- Only one campaign fits this.
Push Notifications
- The remaining 8 fall into this category.
_______________-
View Limits
If that’s not enough though. Also have the remaining limitations. When advertisers pay, they choose how many times each person can see their ads per day/week/month/total. For example, let’s look at this one below:
The campaign started on August 5, 2022 and ends on February 28, 2023. But they limit a person to seeing that ad at most 3x per day, with a maximum amount of times of 21. Chances are, most Users would have hit that maximum. If that’s the case, means you’re not going to see that and it’s yet one more campaign to remove off the list of ads you can see.
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It’s all of these factors that come together and is why Brave says values will change. You have to get advertisers who are paying more to have things shown more often, increased view limits, targeting your region, and also targeting your OS type. Otherwise you’ll see a decrease in BAT Earnings.
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This was soooo informative whilst at the same time mind-boggling, thanks @Saoiray. Sucks too - I can understand with somewhere huge like the US but why break down regions? it seems I get less ads in the UK than I do out! All the ads are no doubt aimed at London, rather than the rest of the UK I guess.
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@Thrive I was able to talk to Luke about this a bit more in today’s Community Call. He clarified that they currently only divide up for United States (with Canada perhaps being the next on the list). So other countries shouldn’t be that way. If that’s the case, it should be less of a headache on figuring it out. That said, it is planned in the future to break it down like that for other countries. So while it may not be a thing in your region now, it eventually will be .
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Really interesting, thank you for breaking it all down for me. 
The amounts being paid is a tenth of what they were before. But not to worry, you will in all probability never be able to withdraw it in any case.
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Yes, I can confirm that - I spent a few days in London before returning to the Caribbean - I checked your link with the same result. And I can see there are only 2 for KY now I am back. Seems like there aren’t many/any third party ad campaigns running at the mo.
Luke was saying some should be started. Plus they are still trying to hurry up and roll out self serve ads and all of that stuff. It’s getting closer to arriving, though no ETA that they can tell us yet. Should be good if we can all just be a bit patient. (though you can tell from a lot of the topics, lot of people don’t have much patience, lol)
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do you suppose that the ad campaigns can be affected by using a vpn? i’m on the west coast, usa; however, i often am using dedicated ip addresses in other countries and i do not use brave’s vpn…
lowest monthly earnings ever for rewards
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I’m getting ads right now on my phone (iOS boo! No rewards there), and I’m getting them on my tablet… but NOT on my Windows laptop. What gives?
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yes something is wrong because i know for a FACT i should have gotten a GOOD amount of BAT in February but it wouldnt let me earn anymore after .595?! i turned off allow contributions for videos and auto-contribute, what is going on?? PLEASE ADVISE
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it is time to uninstall brave
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So today I see new tab page ad for Primal. Still only 0.0002.
You mean 0.002? Lol.
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I do of course, but it still feels like 0.0002! 
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Well I do agree it’s a coincidence that the changes to rewards were made and the ad rewards were dramatically reduced! But maybe it’s because now, all BAT that’s gonna be paid out is gonna be on chain and nothing like vBAT exists anymore. I hope I’m not sounding like an id iot! Lollll
in 7 days only 0.2 bat, Brave need changes asap.